General information about cookies
A cookie is a data file that websites store on the user's computer so that they can recognize the computer during the user’s next visit to the website. Cookies are sent back and forth between the browser and a web server and include, among other things, information about how the website is used.
A cookie is a passive file and cannot spread computer viruses or other malicious programs. It helps to analyze how a website is used so that the webmaster can improve the user experience. In several cases, cookies may be necessary to provide a particular service.
Cookies are usually deleted automatically from the browser when it is closed (so-called session cookies). Cookies can also be set with an expiration date, so that data exists in a shorter or longer period (persistent cookies). Persistent cookies are typically stored on your hard disk.
Cookies can be either first-party cookies or third-party cookies. First-party cookies are allocated by the page the user visits. Third-party cookies are allocated by a third party (e.g. advertisers with content on a certain page) that has elements embedded in the page the user is visiting.
Cookies on visitdenmark.se and subdomains
1. Cookies from Google Analytics
At visitdenmark.se we use Google Analytics to analyze how users use the site. The information that cookies collect about use (i.e. traffic data) is stored on Google’s servers. VisitDenmark uses the information to prepare reports on website activity.
Note: If the law requires it, Google can disclose information to third parties.
Google Analytics creates two types of cookies: A persistent cookie that indicates whether the user is recurrent, where the user comes from, what search engine used, keywords, etc. They also use session cookies to show when and how long a user is on the site. We do not compare the IP address with other information that Google holds.
2. Flash movies and cookies
Flash cookies are stored on the user's computer by Adobe Flash Player.
In the embedded movies from YouTube and video23, respectively, a browser (HTTP) cookie and a Flash cookie are created.
3. Twitter, Facebook and other social media cookies
Cookies are created through buttons, widgets and "social plugins". If the user is logged in on Facebook simultaneously with a visit to visitdenmark.se, Facebook will know that the user has visited visitdenmark.se.
5. Use of Pixel Tracking
Sometimes VisitDenmark uses pixel tracking, which is when a user’s visit to visitdenmark.se or a partner site is registered. Pixel tracking is anonymous, which means that no personal information is recorded or stored about the user. Only anonymous data about the user’s navigation on VisitDenmark’s sites and on partner sites (i.e. airline sites or similar) is registered.
6. Online advertising
VisitDenmark uses remarketing with Google Analytics to advertise online when running campaigns with our partners in Danish tourism. Third-parties, including Google, show our ads on sites across the Internet.
VisitDenmark and third parties, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and show ads based on a user's past visits to visitdenmark.se and to report on how interactions with ad impressions and use of other ad services are related to visits to visitdenmark.se
How to reject cookies
We hope that our users will be happy to allow the cookies we set, as they help us improve our website, provide the best services and give the user a better experience.
There you can also delete individual cookies or all the cookies the browser has stored.